Purpose Eau de Parfum bottle Purpose
Edp Concentration Edp
U Gender U
2023 Year 2021
££ Price Tier £
Alpha Eau de Parfum bottle Alpha

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Purpose
B
Alpha
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Which Should You Buy?

Our Verdict - Purpose Eau de Parfum
Divisive and unapologetic, Amouage Purpose is a beast-mode frankincense and pepper punch. It's either a masterful, bold statement or an overwhelming, synthetic mess. Definitely not a safe blind buy, but for those who get it, it's a profound, signature scent.
Acquired
Our Verdict - Alpha Eau de Parfum
This "Alpha" is a solid, budget-friendly dupe, delivering an impressive take on a high-end woody incense. While it might fall short on projection for some, its excellent scent profile and quality-for-price make it a firm favourite for many.
Acquired

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 7% 1%
Floral 6% 5%
Fruity 1% 0%
Green 8% 5%
Sweet 6% 7%
Warm 22% 26%
Woody 36% 34%
Earthy 18% 20%
Animalic 9% 10%
Fresh 7% 6%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Purpose EdP
Alpha EdP

Notes

Shared Notes
Pepper 26% vs 25%
Shared Notes
Papyrus 26% vs 20%
Rose 18% vs 15%
Only in Purpose Eau de Parfum
Vetiver 30% Sandalwood 25%
Only in Alpha Eau de Parfum
Labdanum 22% Leather 21% Cade 21%

Accords

Purpose Eau de Parfum Alpha Eau de Parfum
100%
Woody
100%
90%
Warm Spicy
50%
63%
Amber
83%
78%
Fresh Spicy
55%
58%
Aromatic
48%
Balsamic
54%
Smoky
52%
50%
Leather
49%
Oud
45%
Earthy
Woody shared
100%
100%
Warm Spicy shared
90%
50%
Amber shared
63%
83%
Fresh Spicy shared
78%
55%
Aromatic shared
58%
48%
54%
52%
50%
Oud
49%
45%

Performance

Purpose Eau de Parfum Alpha Eau de Parfum
Long (6-10h)
Longevity
Long (6-10h)
Strong
Projection
Moderate
Strong
Intensity
Strong

Season and Occasion Fit

Purpose Eau de Parfum

Seasons

Best For:
Spring Autumn Winter

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Formal
Also Works:
Date

Given its monstrous projection and longevity, Purpose is too strong for office wear but makes a confident statement for evenings or formal events. While some find it too intense for dates, its luxurious and mysterious vibe can be compelling for the right occasion.

Alpha Eau de Parfum

Seasons

Best For:
Autumn Winter

A cold-weather scent - best worn in autumn and winter.

Occasions

Best For:
Date Formal
Also Works:
Office Casual

Its moderate sillage makes it acceptable for a subtle office wear, and the warm, woody character is well-suited for dates and formal events. However, it's not a casual or sport scent due to its depth and lack of freshness.

Similarity Breakdown

Overall
89%
Olfactory
99%
Notes
85%
Accord
78%
Key Similarities

Both share Woody, Amber, Fresh Spicy accords and Rose, Pepper notes

Key Differences

Subtle differences in overall composition

Where to buy

Purpose Eau de Parfum
Alpha Eau de Parfum
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