Amouage 2023 Edp

U ££

Purpose

by Quentin Bisch

Amouage Purpose is an Eau de Parfum launched in 2023, created by Quentin Bisch. The fragrance opens with Pepper, Pimiento, Bergamot, and Frankincense, settles into a heart of Rose, Vetiver, Papyrus, and Sandalwood, and dries down to a base of Suede, Saffron, Akigalawood, and Woody.

Our verdict on Purpose: Acquired

Divisive and unapologetic, Amouage Purpose is a beast-mode frankincense and pepper punch. It's either a masterful, bold statement or an overwhelming, synthetic mess. Definitely not a safe blind buy, but for those who get it, it's a profound, signature scent.
  • Bold
  • Confident
  • Mysterious
  • Edgy
  • Luxurious
Purpose Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 7%
Floral 7%
Fruity 1%
Green 9%
Sweet 7%
Warm 22%
Woody 36%
Earthy 19%
Animalic 9%
Fresh 7%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Formal
Also Works:
Date

Given its monstrous projection and longevity, Purpose is too strong for office wear but makes a confident statement for evenings or formal events. While some find it too intense for dates, its luxurious and mysterious vibe can be compelling for the right occasion.

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About

Amouage Purpose opens with a powerful, invigorating blast of black and pimiento peppers, underscored by bright bergamot and a pronounced, almost medicinal frankincense. As it settles, a dry, earthy core emerges with vetiver and papyrus, softened by a touch of rose and creamy sandalwood. The robust woody and warm spicy accords are persistent, evolving into a leathery, saffron-kissed dry down with the distinctive, often polarising akigalawood.