This one's a proper lightning rod - people either love its clean, luxurious vibe or reckon it smells like bug spray or cleaning products. Not a safe blind-buy, but if it clicks with your skin chemistry, you're in for a treat.

No.455 draws on Creed's Love in White, opening sharp and citrusy before a distinctive rice-magnolia heart takes over, closing on an iris-sandalwood powdery base. The bones of that quiet, Eastern-inflected elegance are there, though this take is simpler and doesn't hold its shape as long as the original.