This one's a proper love-it-or-hate-it affair, and frankly, we're not surprised. It’s got beastly performance matched only by its eye-watering price, so sample before you commit to smelling like a luxury spice explosion, or an Indian takeaway, depending on who you ask.

Built to echo Creed's record-breakingly long-lasting Oud Zarian, this clones the creamy rose-and-oud heart wrapped in frankincense and tonka. It captures the warm, boozy-incense glow but the oud reads thinner and the projection settles closer to the skin sooner than the £500 original.