A divisive scent for the nostalgic few, Emporio Armani He (2020) struggles to escape the shadow of its 1998 predecessor. Many find it a watered-down disappointment, while others appreciate its modern take on a classic. Expect poor performance, but a decent, clean scent if you can overlook its flaws.

Craze chases Calvin Klein's Obsession for Men - the warm, spicy oriental fougere of cinnamon and carnation over amber, vanilla and woods. It captures that seductive, barbershop-warm signature, but renders it flatter and lighter, with the original's rich, layered drydown simplified and projection pulled in.