Divisive yet adored, Mmmm... is a polarising perfume. Some find it a sweet, playful comfort, a raspberry-caramel dream that evokes childhood nostalgia. Others recoil from a 'waxy-rancid lipstick' or 'cough syrup' accord that doesn't quite hit the mark. Sample first, this one's a true love-it-or-hate-it.

A budget take on Lancome Poeme. The narcotic datura, tuberose and jasmine heart and powdery vanilla-amber drydown all come through, but the dupe wears flatter and skin-closer - the vibrant, marathon-lasting richness of the original is softened.