Avon 2023 EDT

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Imari Queen

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Avon Imari Queen is an Eau de Toilette launched in 2023. Imari Queen opens with Blackberry, settles into a heart of Rose, and dries down to a base of Anise and Musk. Avon's Imari Queen carries a Favourite verdict, a floral-led wear.

This one's a mixed bag. Some find it a youthful, playful fruit bomb for all occasions, others find it dull, heavy, and even 'old'. It seems to be highly dependent on your skin chemistry, so try before you buy.
What our verdicts mean →
  • Energetic
  • Youthful
  • Playful
  • Classic
  • Fresh
£9.09 at Notino 50ml Check price on → Check prices ↓
Imari Queen Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Blackberry100%
Heartas listed
Rose100%
Baseas listed
Anise53%
Musk47%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Date Casual
Also Works:
Sport

Its moderate longevity and intimate sillage make it suitable for office and casual wear without being overpowering. While some find it appropriate for 'nights', its playful fruity character might lack the gravitas for truly formal events.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Sept 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Imari Queen opens with a juicy burst of blackberry, like crushed dark berries. This soon mellows into a dominant, non-delicate rose accord, which intertwines with a subtle, soft spicy anise. The dry down introduces a gentle, clean musk, maintaining a fruity-floral character throughout without much evolution.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Imari Queen Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Imari Queen Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 2 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.