Hamidi 2023 EDP

U ££ Favourite

Insignia Azure

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Hamidi Insignia Azure is an Eau de Parfum launched in 2023. Insignia Azure opens with Lemon, Grapefruit, Pink Pepper, and Mint, settles into a heart of Jasmine, Nutmeg, Ginger, and Iso E Super, and dries down to a base of Musk, Cedar, Sandalwood, and Vetiver. Hamidi's Insignia Azure carries a Favourite verdict, a woody-led wear.

If Bleu de Chanel and a generic 'blue scent' had a baby, this would be it. It's affordable, decent, and won't offend, but don't expect it to blow your socks off or stand out from the crowd.
What our verdicts mean →
  • Fresh
  • Clean
  • Modern
  • Relaxed
  • Confident
£22.95 at Notino 105ml Check price on → Check prices ↓
Insignia Azure Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its fresh and clean profile makes it suitable for casual wear or the office, though its woody-amber base provides enough substance for a relaxed date. It lacks the gravitas for formal events, and its moderate projection means it won't be overwhelming for sports.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Sandalwood Santalol from Sandalwood
  • Spearmint Mentha Viridis Leaf Oil from Mint
  • Synthetic musk Hexamethylindanopyran from Musk
  • Woody amber musk Tetramethyl acetyloctahydronaphthalenes from Iso E Super

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a brisk, zesty hit of grapefruit and lemon, sharpened by a hint of pink pepper and cool mint. The heart introduces a subtle floral warmth from jasmine and ginger, grounded by the distinctive, somewhat synthetic hum of Iso E Super. As it dries down, a comforting woody amber base emerges, with sandalwood, patchouli, and a touch of incense adding depth without ever becoming too heavy or mysterious.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Insignia Azure Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Insignia Azure Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 5 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.