Hamidi 2023 Edp

U ££

Insignia Azure

Hamidi Insignia Azure is an Eau de Parfum launched in 2023. Insignia Azure opens with Mint, Grapefruit, Lemon, and Pink Pepper, settles into a heart of Jasmine, Iso E Super, Nutmeg, and Ginger, and dries down to a base of Labdanum, Vetiver, Sandalwood, and Patchouli. Hamidi's Insignia Azure carries a Favourite verdict, a woody-led wear.

If Bleu de Chanel and a generic 'blue scent' had a baby, this would be it. It's affordable, decent, and won't offend, but don't expect it to blow your socks off or stand out from the crowd.
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  • Fresh
  • Clean
  • Modern
  • Relaxed
  • Confident
Insignia Azure Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 15%
Floral 10%
Fruity 4%
Green 6%
Sweet 11%
Warm 22%
Woody 22%
Earthy 11%
Animalic 8%
Fresh 21%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Woody
100%
Amber
69%
Musky
63%
Warm Spicy
54%
Powdery
50%

Notes

Top Notes

Grapefruit 30% Mint 26% Pink Pepper 26% Lemon 17%

Heart Notes

Iso E Super 30% Jasmine 26% Nutmeg 22% Ginger 22%

Base Notes

Sandalwood 17% Patchouli 15% Incense 15% Labdanum 13% Vetiver 13% Musk 13% Cedar 13%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual Sport
Also Works:
Office Date

Its fresh and clean profile makes it suitable for casual wear or the office, though its woody-amber base provides enough substance for a relaxed date. It lacks the gravitas for formal events, and its moderate projection means it won't be overwhelming for sports.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on →
Lowest Upfront £17.52 Notino - 105ml Buy Best Value £17.52 Notino - 105ml - £0.17/ml Buy
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About

Opens with a brisk, zesty hit of grapefruit and lemon, sharpened by a hint of pink pepper and cool mint. The heart introduces a subtle floral warmth from jasmine and ginger, grounded by the distinctive, somewhat synthetic hum of Iso E Super. As it dries down, a comforting woody amber base emerges, with sandalwood, patchouli, and a touch of incense adding depth without ever becoming too heavy or mysterious.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.