Initio Parfums Privés 2026 EDP

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Wild Rush

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Initio Parfums Privés Wild Rush is an Eau de Parfum launched in 2026. Wild Rush opens with Bergamot and Lavender, settles into a heart of Red Fruits and Caramel, and dries down to a base of Sandalwood, Patchouli, and Vanilla. Initio Parfums Privés's Wild Rush carries a Favourite verdict, a sweet-led wear.

Initio Wild Rush is a divisive one, hyped by some as the pinnacle of designer 'blue' fragrances, while others dismiss it as wildly generic and overpriced. It's mass-appealing, but you might feel ripped off for what it delivers.
What our verdicts mean →
  • Energetic
  • Modern
  • Playful
  • Confident
  • Clean
£242.00 at Notino 90ml Check price on → Check prices ↓
Wild Rush Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Bergamot50%
Lavender50%
Heartas listed
Caramel50%
Red Fruits50%
Baseas listed
Patchouli33%
Sandalwood33%
Vanilla33%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Date Casual
Also Works:
Formal Sport

With its noticeable projection for the first few hours and mass-appealing sweet and fresh profile, Wild Rush is well-suited for casual outings and dates. While it leans towards being versatile, its sweetness and presence might be a bit much for a formal office setting.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Lavender Lavandula Hybrida Oil from Lavender
  • Sandalwood Santalol from Sandalwood
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Wild Rush opens with a spirited burst of bergamot and red berries, a syrupy sweet and fruity concoction. This playful sweetness is soon mellowed by aromatic lavender, giving way to a smooth, woody heart of sandalwood and a hint of earthy patchouli. The drydown settles into a comforting caramel and vanilla embrace, warm and subtly gourmand, with an underlying fresh fougére feel that lingers.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Wild Rush Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Wild Rush Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.