Jo Malone London 2012 EDC

F Favourite

Blackberry & Bay

by Fabrice Pellegrin

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Jo Malone London Blackberry & Bay is a Cologne launched in 2012, created by Fabrice Pellegrin. Blackberry & Bay opens with Blackberry, settles into a heart of Bay Leaf, and dries down to a base of Cedar. Jo Malone London's Blackberry & Bay carries a Favourite verdict, a woody-led wear.

A sparkling, leafy-fruity classic that perfectly captures the wild tangle of blackberry brambles and crushed green leaves. Effortlessly lively, natural, and utterly wearable for any daytime occasion.
What our verdicts mean →
  • Fresh
  • Confident
  • Clean
  • Playful
  • Modern
£56.50 at Amazon 30ml Check price on → Check prices ↓
Blackberry & Bay Eau de Cologne bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Blackberry100%
Heartas listed
Bay Leaf100%
Baseas listed
Cedar100%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Short (2-4h)
Projection
Intimate
Intensity
Light

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

The crisp, tart blackberry and lively bay leaf make this ideal for spring and summer, providing a refreshing, green lift in warm weather. Its light, breezy character is less suited for winter, where it may feel too sheer.

Best Occasions

Best For:
Office Date Casual
Also Works:
Sport

Low projection and a clean, natural vibe make it perfect for daytime, office, or casual wear. It's versatile but too transparent for formal events, and its brisk freshness works well for light outdoor or athletic use.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bay laurel Laurus Nobilis Leaf Oil from Bay Leaf

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Blackberry & Bay Cologne opens with a mouthwatering burst of tart blackberry, instantly conjuring the freshness of just-picked fruit. The heart is lush with aromatic bay leaf and bracing greenery, evoking the wild outdoors after rain. A gentle cedar base lends subtle structure, keeping the scent crisp and clean from start to finish. Effervescent, breezy, and never cloying, this Jo Malone icon is the olfactory equivalent of an English countryside ramble in spring.

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Compare & Pair

Layer

Wear two at once. See what layers well with Blackberry & Bay Eau de Cologne - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Blackberry & Bay Eau de Cologne - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 6 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.