Kylie White Studio 2026 EDT

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EAST

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Kylie White Studio EAST is an Eau de Toilette launched in 2026. EAST opens with Petitgrain, Violet Leaf, Bay Leaf, and Galbanum, settles into a heart of Neroli, Jasmine, Iris, and Tuberose, and dries down to a base of Musk, Leather, Cedar, and Vetiver. Kylie White Studio's EAST carries a Statement verdict, a green-led wear.

This one's a proper head-turner, and not for the faint of heart. It's divisive, daring, and absolutely demands attention - a love-it-or-hate-it kind of scent that leaves a strong impression.
What our verdicts mean →
  • Mysterious
  • Luxurious
  • Cozy
  • Elegant
  • Romantic
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EAST Eau de Toilette bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring

A spring fragrance - light, bright, made for the warmer turn of the year.

Best Occasions

Best For:
Date Formal

Given its strong and potentially overwhelming character, EAST is not a scent for the office or casual daytime wear. It's better suited for evenings and events where you want to make a bold, unforgettable statement.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bay laurel Laurus Nobilis Leaf Oil from Bay Leaf
  • Bitter orange peel Citrus Aurantium Amara Peel Oil from Neroli
  • Neroli Citrus Aurantium Amara Flower Oil from Neroli
  • Synthetic musk Hexamethylindanopyran from Musk

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

EAST opens with a bracing green slap of petitgrain and galbanum, sharpened by artemisia, before a potent white floral heart erupts. Neroli and jasmine are joined by indolic tuberose and gardenia, giving it a heady, almost overwhelming richness. The base is where the real darkness unfolds; a formidable leather accord wrapped in musky, earthy birch tar, vetiver, and patchouli, with an animalic growl from castoreum that gives it a raw, untamed edge.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with EAST Eau de Toilette - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements EAST Eau de Toilette - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.