Pure British For Men

Pure British opens the way Burberry Brit for Men does - a bright, semi-sweet rush of bergamot and green mandarin pricked with ginger and cardamom, the spicy-citrus signature that made the original so easy to wear. The heart brings the dupe's most distinctive stretch: a dry, slightly powdery wild rose threaded through nutmeg and cedar, the lived-in rose-soap facet that gives Brit its understated confidence. It settles into a warm woody base of cedar, patchouli, grey musk and tonka bean - cosy and rounded, the comforting drydown the original is loved for. Where Burberry Brit projects strongly for the first few hours and lingers up to eight or more, this dupe wears flatter from the start and sits closer to the skin, trading the designer's punch and longevity for a softer, shorter ride. Best in cooler weather, it is a versatile everyday and office scent that dresses up for dates - true to Brit's character, just gentler and less tenacious.