Jubilee Scents

Jubilee Scents is a UK Shopify-based perfume dupe house trading as jubileescents.co.uk, positioned around "your favourite fragrances, made affordable". The catalogue is split into Mens, Womens and Unisex fragrance ranges, with a distinctive additional line of Designer Discontinued Perfumes that recreates fragrances designer houses have pulled from sale, alongside a rotating set of best sellers and new-in releases. Commercially the brand leans on volume promotions - a standing buy-2-get-1-free offer across matching bottle sizes plus multi-bottle bundle deals - and cites Trustpilot reviews as its trust signal. As with most UK dupe retailers, positioning is unapologetically budget and value-led: the pitch is getting a familiar or now-unavailable designer scent profile at a fraction of the original price, rather than presenting original creative fragrances. The discontinued-perfume angle is its main point of differentiation from other UK dupe houses, appealing to shoppers whose favourite designer scent has been reformulated or withdrawn from sale.