Matière Première

Matière Première was founded in 2019 by master perfumer Aurélien Guichard, who operates from his farm in Grasse, France. The brand's defining philosophy centers on single-ingredient perfumery - each fragrance is built around one hero natural material in high concentration, rather than complex multi-note blends. Guichard is the only perfumer in the world who grows his own core ingredients on his Grasse estate, including Rose Centifolia, Tuberose, and Lavandin, giving him direct control over cultivation and extraction methods. Flagship fragrances like Radical Rose showcase the highest dosage of organic Rose Centifolia Absolute ever created, while French Flower (launched April 2022) features Tuberose grown on his farm. The brand's minimalist approach reveals the texture and facets of each raw material through clear, linear formulations, creating immediate and lasting trails. Matière Première (French for 'raw material') positions itself as a farm-to-fragrance luxury house that merges Grasse traditions with sustainable practices and ingredient transparency.