Noted Aromas

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UK-blended dupe house reinterpreting designer and niche fragrances - city-named, plain-packaged, and priced at a fraction of the originals.

About Noted Aromas

Noted Aromas is a Durham-based, direct-to-consumer dupe house founded in 2020 by brothers Thomas and James Gibson, built on a simple proposition: take the world's most loved designer and niche fragrances and reinterpret them in UK-blended formats sold at a fraction of the original price. After more than a year of development the brand launched to market and scaled fast, reaching multi-million-pound turnover within its first trading years and, in 2025, completing a 31 million GBP management buy-out backed by eComplete, NVM Private Equity and Metro Bank - a striking growth curve for a young independent.

Production is the differentiator. Unlike most price-led dupe houses that source from Middle Eastern or Indian blenders, Noted Aromas formulates and bottles in the United Kingdom, with a small in-house team and full cosmetic-safety compliance. The catalogue is organised around city names: Berlin, Monte Carlo, Riyadh, Rome, Manhattan and dozens more, each a recognisable reinterpretation of a designer or niche original, priced from around 4.99 GBP for a 5 ml sample to roughly 33 GBP for the 100 ml flagship.

Olfactorily the line skews toward the modern dupe-house staples that drove the brand's social-media reach: ambroxan-heavy blue scents, vanilla-tobacco gourmands, woody-amber ouds, and saffron-amber readings of cult niche releases such as Baccarat Rouge 540. Performance is the pitch - long-wearing, projection-forward interpretations aimed at wearers who recognise the inspirations but won't pay designer-tier prices for them.

Positioning sits in the UK-blended budget dupe tier, alongside The Essence Vault and Match Fragrances on the British dupe shelf, but with a tighter naming concept (cities, not numbered codes) and a notably stronger consumer-marketing footprint than its peers.

Certifications

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Brand-declared Noted Aromas says so · no third-party certification found · Read the claim
  • Vegan Brand-declared Noted Aromas says so · no third-party certification found · Read the claim

Part-range claims show here only, not on perfume pages - we cannot say which bottles they cover. How we record certifications

At a Glance

The Brand

Founded 2020
Founder Thomas and James Gibson
Country United Kingdom
Category Dupe house

Scent Personality

Sweetness
High
Freshness
Moderate
Boldness
High
Uniqueness
Mild

Worth It?

Price £
Value
Very High
Accessibility
High

The Range

Noted Aromas
Full span (10th-90th) Typical (median)
What's in this view

Scent DNA

Sweet Amber Woody
  • Reinterprets famous designer and niche fragrances rather than composing originals
  • UK-blended and bottled, unlike most Middle-East-sourced dupe houses
  • City-named range with plain, low-cost packaging
  • Skews toward crowd-pleasing ambroxan blues, vanilla-tobacco gourmands and saffron-amber readings of cult releases like Baccarat Rouge 540

Typical Performance

Longevity
Long
Projection
Strong

Positioning

A budget dupe house known for sweet compositions.

How It Compares

Who It's For

Best For

  • Designer-scent lovers on a budget
  • Sampling expensive fragrances before committing to a full bottle
  • Everyday wear without the designer price tag
  • Building a wardrobe of recognisable scents cheaply

Strengths & Weaknesses

Strengths

  • Recognisable interpretations of cult designer and niche scents
  • UK-blended and bottled with cosmetic-safety compliance
  • Strong value - 100ml flagship around 33 GBP
  • Wide, fast-growing catalogue with clear city-name navigation

Weaknesses

  • Interpretations, not the originals - nuance and drydown can differ
  • Not a creative house - no original compositions
  • Quality consistency can vary across such a broad range

Brand Evolution

Founded in 2020 as a small Durham operation, Noted Aromas scaled rapidly on direct-to-consumer sales and social-media reach, culminating in a 2025 management buy-out backed by eComplete and NVM Private Equity. The range has widened steadily around its city-naming system, leaning into the dupe-house staples - ambroxan blues, amber-saffron and gourmand interpretations - that drive repeat sales.

Quick Verdict

A UK-blended dupe house that reinterprets famous designer and niche fragrances at budget prices. Strong value and recognisable scents, but interpretations rather than originals - and not a house for originality seekers.

Perfumers

Noted Aromas's designer-inspired fragrances

Noted Aromas perfumes mapped to the designer fragrances they replicate. How we score similarity →

Noted Aromas perfume Inspired by Similarity Compare
Bangkok Eau de Parfum Black Opium Eau de Parfum by Yves Saint Laurent
93%
Brussels Eau de Parfum Flowerbomb Eau de Parfum by Viktor&Rolf
93%
Chamonix Eau de Parfum By the Fireplace Eau de Toilette by Maison Margiela
93%
Lille Eau de Parfum Chloé Eau de Parfum by Chloé
93%
New Orleans Eau de Parfum Jazz Club Eau de Toilette by Maison Margiela
93%
Saint-Tropez Eau de Parfum La Vie Est Belle Eau de Parfum by Lancôme
93%
San Diego Eau de Parfum My Way Eau de Parfum by Giorgio Armani
93%
Zurich Eau de Parfum Terre d'Hermès Eau de Toilette by Hermès
93%
Athens Eau de Parfum Invictus Eau de Toilette by Rabanne
92%
Cannes Eau de Parfum Libre Eau de Parfum by Yves Saint Laurent
92%
Istanbul Eau de Parfum Spicebomb Eau de Toilette by Viktor&Rolf
92%
Marseille Eau de Parfum Coco Mademoiselle Eau de Parfum by Chanel
92%
Amsterdam Eau de Parfum Velvet Orchid Eau de Parfum by Tom Ford
91%
Atlanta Eau de Parfum Bitter Peach Eau de Parfum by Tom Ford
91%
Chicago Eau de Parfum Y Eau de Parfum by Yves Saint Laurent
91%
Ibiza Eau de Parfum Soleil Blanc Eau de Parfum by Tom Ford
91%
Las Vegas Eau de Parfum 1 Million Eau de Toilette by Rabanne
91%
Aspen Eau de Parfum Silver Mountain Water Eau de Parfum by Creed
90%
Dallas Eau de Parfum Colonia Eau de Cologne by Acqua di Parma
90%
Honolulu Eau de Parfum Alien Eau de Parfum by Mugler
90%
Macau Eau de Parfum La Nuit de L'Homme Eau de Toilette by Yves Saint Laurent
90%
Milan Eau de Parfum Ombré Leather Eau de Parfum by Tom Ford
90%
Mykonos Eau de Parfum Lady Million Eau de Parfum by Rabanne
90%
Olympia Eau de Parfum Olympéa Eau de Parfum by Rabanne
90%

Match scores are our estimate of how alike two perfumes smell, calculated from their published notes, not a measurement. How we score similarity

Noted Aromas Perfumes

Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions

Browse all 110 Noted Aromas perfumes