Bangkok
EDP
Noted Aromas
Inspired by Black Opium EDP Yves Saint Laurent
UK-blended dupe house reinterpreting designer and niche fragrances - city-named, plain-packaged, and priced at a fraction of the originals.
Noted Aromas is a Durham-based, direct-to-consumer dupe house founded in 2020 by brothers Thomas and James Gibson, built on a simple proposition: take the world's most loved designer and niche fragrances and reinterpret them in UK-blended formats sold at a fraction of the original price. After more than a year of development the brand launched to market and scaled fast, reaching multi-million-pound turnover within its first trading years and, in 2025, completing a 31 million GBP management buy-out backed by eComplete, NVM Private Equity and Metro Bank - a striking growth curve for a young independent.
Production is the differentiator. Unlike most price-led dupe houses that source from Middle Eastern or Indian blenders, Noted Aromas formulates and bottles in the United Kingdom, with a small in-house team and full cosmetic-safety compliance. The catalogue is organised around city names: Berlin, Monte Carlo, Riyadh, Rome, Manhattan and dozens more, each a recognisable reinterpretation of a designer or niche original, priced from around 4.99 GBP for a 5 ml sample to roughly 33 GBP for the 100 ml flagship.
Olfactorily the line skews toward the modern dupe-house staples that drove the brand's social-media reach: ambroxan-heavy blue scents, vanilla-tobacco gourmands, woody-amber ouds, and saffron-amber readings of cult niche releases such as Baccarat Rouge 540. Performance is the pitch - long-wearing, projection-forward interpretations aimed at wearers who recognise the inspirations but won't pay designer-tier prices for them.
Positioning sits in the UK-blended budget dupe tier, alongside The Essence Vault and Match Fragrances on the British dupe shelf, but with a tighter naming concept (cities, not numbered codes) and a notably stronger consumer-marketing footprint than its peers.
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A budget dupe house known for sweet compositions.
Founded in 2020 as a small Durham operation, Noted Aromas scaled rapidly on direct-to-consumer sales and social-media reach, culminating in a 2025 management buy-out backed by eComplete and NVM Private Equity. The range has widened steadily around its city-naming system, leaning into the dupe-house staples - ambroxan blues, amber-saffron and gourmand interpretations - that drive repeat sales.
A UK-blended dupe house that reinterprets famous designer and niche fragrances at budget prices. Strong value and recognisable scents, but interpretations rather than originals - and not a house for originality seekers.
Noted Aromas perfumes mapped to the designer fragrances they replicate. How we score similarity →
Match scores are our estimate of how alike two perfumes smell, calculated from their published notes, not a measurement. How we score similarity
Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions
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Noted Aromas
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