Sevilla Fragrances

Egypt-based fragrance brand offering modern daily-wear perfumes with designer-style appeal.

About Sevilla Fragrances

Sevilla Fragrances is an Egyptian fragrance brand that says it was established in 2018 and founded across KSA and the UAE, with operations and contact details centered in Cairo, Egypt.[2][6] The brand presents itself as a creator of original perfumes developed with outside perfumers and labs, including Margeaux Le Païh, Camille Chérmardin, Amélie Bourgeois, Anne-Sophie Behaghel, and Evodia Labs UK.[2]

Its catalog is still relatively small compared with long-established houses, but Fragrantica lists it as a new brand with 32 perfumes and an earliest edition dated 2021.[3] The brand appears to lean toward accessible modern designer-style perfumery with a broad mix of fresh, floral, woody, amber, and gourmand directions, while some releases are marketed around Eastern or Middle Eastern stylistic cues.[1][7] Based on the official site language, Sevilla Fragrances is positioning itself as a house of high-quality inspired daily perfumes rather than a purely luxury niche label.[6]

At a Glance

The Brand

Founded 2018
Founder Mahmoud Azzam
Country Egypt
Category Designer

Scent Personality

Sweetness
Moderate
Freshness
High
Boldness
Moderate
Uniqueness
Moderate

Worth It?

Price ££
Value
High
Accessibility
High

Scent DNA

fresh floral woody amber musky gourmand
  • Sevilla Fragrances is most recognisable for clean, wearable compositions that mix airy florals, musks, woods, and occasional sweet or spicy accents
  • The brand’s releases often feel designed for broad daily use rather than extreme artistic experimentation, with a style that sits between mainstream designer and accessible niche
  • Some perfumes also borrow a warmer, more resinous or oriental-leaning mood, giving the lineup more range than a simple fresh-and-clean brand

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A designer, mid house known for fresh floral compositions.

How It Compares

Who It's For

Best For

  • daily wear
  • office
  • warm weather
  • casual evenings
  • buyers wanting affordable designer-style perfume

Strengths & Weaknesses

Strengths

  • broad wearability
  • modern crowd-pleasing style
  • good category range across fresh and warm profiles
  • clear value positioning

Weaknesses

  • limited brand heritage
  • some releases may feel derivative
  • not strongly distinctive as a house
  • brand information is still sparse and partly inconsistent across sources

Brand Evolution

The brand appears to have moved quickly from launch into a wider, more commercial catalog, expanding through collaborations with named perfumers and labs. Early brand data places its first release in 2021, while the company itself says it was established in 2018, suggesting a short runway before the fragrance line took shape.[2][3] The overall direction seems to be toward polished, mass-appeal creations with enough variation to cover both fresh daytime and richer evening styles.

Quick Verdict

Sevilla Fragrances is a young Egyptian brand with an accessible, commercial scent profile and a clear focus on wearable perfumes. It is more interesting as a value-driven regional player than as a boundary-pushing niche house.

Perfumers

Sevilla Fragrances Perfumes