Amouage 2025 EDP

U £££££ Acquired

Purpose 50

Name: Purpose 50 Eau de Parfum
Brand: Amouage

Amouage Purpose 50 is an Eau de Parfum launched in 2025, created by Quentin Bisch. Purpose 50 opens with Allspice, Bergamot, Pink Pepper, and Frankincense, settles into a heart of Papyrus, Sandalwood, Vetiver, and Rose, and dries down to a base of Suede, Akigalawood, Woody Notes, and Saffron. Amouage's Purpose 50 carries an Acquired verdict, a woody-led wear.

Amouage Purpose 50 is a divisive blockbuster - you either love its beast-mode, churchy incense and woody warmth or find it overpoweringly synthetic and old-fashioned. Performance is legendary, scent profile, less so. Definitely try before you buy.

What our verdicts mean →

Bold
Warm
Mysterious
Sophisticated
Clean

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Scent Profile

Composition

Timeline

Showing: Overall Blend

Topas listed

Frankincense35%

Allspice24%

Pink Pepper22%

Bergamot19%

Heartas listed

Sandalwood28%

Papyrus26%

Vetiver26%

Rose19%

Baseas listed

Akigalawood27%

Suede20%

Vanilla18%

Woody Notes18%

Saffron17%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

Notes

Top

Heart

Base

Tap a note to see where it sits in the picture

ScentArt Gallery What is ScentArt?

Performance & Mood

Performance

Longevity

Beast (10+h)

Projection

Strong

Intensity

Strong

Mood

Mood Energising

Calming

Character Playful

Serious

Sentiment Uplifting

Brooding

When To Wear

Best Seasons

Best For:

Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:

Date Formal

Also Works:

Casual

This is an absolute powerhouse, making it unsuitable for office settings where subtlety is key. Its immense sillage and longevity are perfect for making a grand statement at formal events or on a date, though some find it too much even then. Its unique, dense character doesn't suit casual or sport wear.

Ingredients and allergens

We don't have this fragrance's ingredient list yet.

About

Purpose 50 opens with a potent, spicy punch of pimiento and pink pepper, brightened by bergamot, before frankincense takes centre stage, lending it a deeply resinous and almost liturgical quality. The heart unwraps with a refined blend of rose and earthy vetiver, underpinned by papyrus and creamy sandalwood. The drydown settles into a rich, long-lasting base of smooth suede, saffron, Akigalawood, and a comforting touch of vanilla, creating a complex woody, warm, and subtly leathery finish.