Amouage 2025 Edp
Purpose 50
Amouage Purpose 50 is an Eau de Parfum launched in 2025, created by Quentin Bisch. The fragrance opens with Bergamot, Pink Pepper, Frankincense, and Pimiento, settles into a heart of Sandalwood, Rose, Vetiver, and Papyrus, and dries down to a base of Saffron, Akigalawood, Vanilla, and Woody.
Our verdict on Purpose 50: Acquired
Amouage Purpose 50 is a divisive blockbuster - you either love its beast-mode, churchy incense and woody warmth or find it overpoweringly synthetic and old-fashioned. Performance is legendary, scent profile, less so. Definitely try before you buy.
- Bold
- Warm
- Mysterious
- Sophisticated
- Clean
ScentArt
Profile
Mood Profile
Accords
Notes
Heart Notes
Base Notes
Performance
Best Seasons
Versatile across every season - no clear seasonal preference from wearers.
Best Occasions
This is an absolute powerhouse, making it unsuitable for office settings where subtlety is key. Its immense sillage and longevity are perfect for making a grand statement at formal events or on a date, though some find it too much even then. Its unique, dense character doesn't suit casual or sport wear.
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Where to buy
Wide selection Amazon UK Prime delivery often available Check price on
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