Armaf 2023 Edp

U ££

Chic

Armaf Chic is an Eau de Parfum launched in 2023. Chic opens with Raspberry, Pear, Strawberry, and Calone, settles into a heart of Jasmine, Peony, and Orange Blossom, and dries down to a base of Patchouli, Oakmoss, Musk, and Cedar. Armaf's Chic carries a Statement verdict, a citrus-led wear.

A divisive but largely loved berry-bomb, Chic by Armaf is either a fantastic, long-lasting dupe for Mon Paris or a screechy, synthetic mess. If you're after a sweet, fruity, floral blast and don't mind a bit of a gamble, this might be your next blind buy win.
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  • Bold
  • Sweet
  • Fresh
  • Energetic
  • Feminine
Chic Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 14%
Floral 30%
Fruity 16%
Green 5%
Sweet 25%
Warm 2%
Woody 10%
Earthy 11%
Animalic 9%
Fresh 22%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Citrus
100%
Fruity
94%
Sweet
91%
Fresh
73%
White Floral
66%

Notes

Top Notes

Raspberry 16% Calone 15% Orange 15% Tangerine 15% Strawberry 14% Bergamot 13% Pear 13%

Heart Notes

Peony 34% Jasmine 33% Orange Blossom 33%

Base Notes

Patchouli 21% Musk 20% Ambroxan 17% Cedar 16% Vanilla 14% Oakmoss 12%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in summer and spring.

Best Occasions

Best For:
Date Casual

Its strong projection and sweet, fruity profile make it less suitable for a professional office environment, but it shines in casual and date settings where its bold, feminine character can be appreciated. While some describe it as a 'serious' perfume, its playful nature is generally not formal wear material.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Chic bursts open with a super juicy explosion of mixed berries, notably raspberry and strawberry, uplifted by zesty orange and a fresh aquatic hit of calone. As the fruits settle, a delicate heart of jasmine and orange blossom emerges, providing a soft, feminine balance. The drydown reveals a musky, woody base with a hint of vanilla sweetness and an earthy patchouli undertone that adds depth without overwhelming the bright, fruity core.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.