Avon 2022 EDP

F ££ Statement

LOV I U

by Domitille Michalon Bertier , Delphine Lebeau

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Avon LOV I U is an Eau de Parfum launched in 2022, created by Domitille Michalon Bertier and Delphine Lebeau. LOV I U opens with Water Lily, Pink Pepper, and Raspberry, settles into a heart of Champagne Rosé, Rose, and Orchid, and dries down to a base of Candy Apple, Cashmere Wood, Cream, and Almond. Avon's LOV I U carries a Statement verdict, a floral-led wear.

This one's a bit of a mixed bag; some find it a delightful, sweet raspberry fizz perfect for spring, while others are entirely put off by an overwhelming, even 'acidic', floral and pink pepper punch. Definitely not a blind buy.
What our verdicts mean →
  • Playful
  • Sweet
  • Fresh
  • Romantic
  • Feminine
£7.20 at Notino 30ml Check price on → Check prices ↓
LOV I U Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

Its sweet and fruity nature makes it suitable for casual wear and dates, but the initial intensity might be too much for a formal setting or the office. Longevity and sillage are moderate for some, though others found the scent intimate, suggesting it's best for close encounters.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

  • Bitter almond Benzaldehyde from Almond

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Sept 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

LOV I U opens with a juicy, bright burst of raspberry and water lily, sharpened by a playful kick of pink pepper. As it settles, a sweet, effervescent champagne rosé and delicate rose emerge, creating a fresh, fruity floral heart. The dry down introduces a creamy, gourmand base of candy apple, almond, and cashmere wood, adding a touch of cozy sweetness without becoming overly heavy.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with LOV I U Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements LOV I U Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 2 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.