Avon 2022 EDP

F ££ Statement

LOV I U

by Domitille Michalon Bertier , Delphine Lebeau

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Avon LOV I U is an Eau de Parfum launched in 2022, created by Domitille Michalon Bertier and Delphine Lebeau. LOV I U opens with Water Lily, Pink Pepper, and Raspberry, settles into a heart of Champagne Rosé, Rose, and Orchid, and dries down to a base of Candy Apple, Cashmere Wood, Cream, and Almond. Avon's LOV I U carries a Statement verdict, a sweet-led wear.

This one's a bit of a mixed bag; some find it a delightful, sweet raspberry fizz perfect for spring, while others are entirely put off by an overwhelming, even 'acidic', floral and pink pepper punch. Definitely not a blind buy.
  • Playful
  • Sweet
  • Fresh
  • Romantic
  • Feminine
LOV I U Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Sweet
100%
Fruity
89%
Floral
68%
Rose
67%
Vanilla
48%
Almond
46%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual

Its sweet and fruity nature makes it suitable for casual wear and dates, but the initial intensity might be too much for a formal setting or the office. Longevity and sillage are moderate for some, though others found the scent intimate, suggesting it's best for close encounters.

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Layer

Wear two at once. See what layers well with LOV I U Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements LOV I U Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

LOV I U opens with a juicy, bright burst of raspberry and water lily, sharpened by a playful kick of pink pepper. As it settles, a sweet, effervescent champagne rosé and delicate rose emerge, creating a fresh, fruity floral heart. The dry down introduces a creamy, gourmand base of candy apple, almond, and cashmere wood, adding a touch of cozy sweetness without becoming overly heavy.