Floral Street 2017 EDP

U ££ Favourite

London Poppy

by Jérôme Epinette

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Floral Street London Poppy is an Eau de Parfum launched in 2017, created by Jérôme Epinette. London Poppy opens with Apricot Blossom, Lemon, and Orange, settles into a heart of Sea Water, Neroli, Jasmine, and Sunflower, and dries down to a base of Cedar, Ambergris, and Hinoki Wood. Floral Street's London Poppy carries a Favourite verdict, a fresh-led wear.

A sunny citrus top of orange and Sicilian lemon settles into a soft sunflower-neroli heart over light marine woods. Reviewers call it a nice everyday scent, an easy spring and summer pick for office, errands and daytime dates.
What our verdicts mean →
  • Fresh
  • Bright
  • Clean
  • Luminous
  • Elegant
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London Poppy Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Intimate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A citrus-led top with neroli, orange blossom and a light marine accord reads as bright and warm-weather; the community positions it firmly as a sunny, uplifting spring and summer wear.

Best Occasions

Best For:
Office Casual
Also Works:
Date

Described as a light everyday citrus-floral and Jo Malone-adjacent, which suits office and casual daywear; not bold or sensual enough to dominate an evening or formal setting.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Citral Geranial from Lemon

Other declarable allergens

  • Bitter orange peel Citrus Aurantium Amara Peel Oil from Neroli
  • Neroli Citrus Aurantium Amara Flower Oil from Neroli

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Sept 2026 PETA Beauty Without Bunnies certification mark
  • Vegan Certified by PETA Beauty Without Bunnies · Check the register · We last checked Sept 2026 PETA vegan certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

London Poppy is Floral Street's sunny-day everyday scent. Reviewers describe it as a bright citrus-floral that works the same quiet magic as a Jo Malone on a warm morning, with the sort of uplift you actually want from a commute fragrance. The opening hits with orange and Sicilian lemon, sparkling and clean without the headache-sharpness that can plague citrus openings. The heart moves into a sunflower-and-neroli floral with a soft orange-blossom lift, and the base settles into a light marine-woody drydown that keeps the composition modern rather than old-school eau de cologne. Reviewers repeatedly use "sunny", "uplifting", "pretty" and "easy"; the marine-woods base stops it from feeling like a simple citrus spritz. Performance sits in the gentle, everyday register. Longevity runs 4 to 6 hours, projection is close to the skin with a soft diffusive quality in warm weather. That is why wearers reach for it on work mornings, daytime errands and sunny walks rather than evening outings. It reapplies easily at lunch and layers well over a clean body wash without clashing. London Poppy is for the wearer who wants a reliable, bright-but-grown-up citrus-floral without committing to the sweetness of a fruity-floral or the austerity of a pure cologne. Seasonal fit is spring and summer, with some daytime carry into mild autumn. Wear it for office, casual day out, daytime dates and weekends. Community-grounded: not the fragrance you reach for when you want to be noticed, but one of the easiest "pick-me-up" bottles in the lineup.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with London Poppy Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements London Poppy Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 23 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.