Jimmy Choo 2021 EDP

M ££ Favourite

Urban Hero Gold Edition

by Juliette Karagueuzoglou

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Jimmy Choo Urban Hero Gold Edition is an Eau de Parfum launched in 2021, created by Juliette Karagueuzoglou. Urban Hero Gold Edition opens with Blood Orange and Pineapple, settles into a heart of Lavender and Tonka Bean, and dries down to a base of Sandalwood and Oakmoss. Jimmy Choo's Urban Hero Gold Edition carries a Favourite verdict, a fruity-led wear.

A fun, fruity, sweet blast that's a bit of a crowd-pleaser, but let's be honest, the performance is a bit of a joke. It’s a good cheapie, but you'll be topping it up more often than your pint.
What our verdicts mean →
  • Playful
  • Fresh
  • Sweet
  • Modern
  • Energetic
£26.70 at Amazon UK 50ml Check price on → Check prices ↓
Urban Hero Gold Edition Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual
Also Works:
Office Sport

Its sweet, fruity, and fresh profile makes it ideal for casual wear, often garnering compliments. However, the reported poor longevity and sillage mean it's less suited for formal events or as a high-impact date fragrance, but perfectly acceptable in a discreet office setting.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Explodes with a vibrant sweet and tangy burst of blood orange and juicy pineapple, settling into a comforting heart of lavender and creamy tonka bean. The journey concludes with a soft, woody embrace of sandalwood and a hint of earthy oakmoss, leaving a trace of sweet warmth on the skin.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Urban Hero Gold Edition Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Urban Hero Gold Edition Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 29 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.