Lush 1995 EDP

U ££ Statement

V

by Mark Constantine

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Lush V is an Eau de Parfum launched in 1995, created by Mark Constantine. V opens with Ylang-Ylang, settles into a heart of Violet, and dries down to a base of Cedar and Clove. Lush's V carries a Statement verdict, a floral-led wear.

V is a divisive, gothic violet, smoky and spiced, with a pronounced Dr. Pepper accord for many. Not a safe blind buy, but for those who love its weirdness, it's a cult classic that delivers a unique, moody floral experience.
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V Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Ylang-Ylang100%
Heartas listed
Violet100%
Baseas listed
Cedar55%
Clove45%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date
Also Works:
Casual Formal

With moderate longevity and sillage, V isn't overwhelming but its unique, gothic character might be too much for a formal office setting. It shines in more intimate, relaxed, or evening contexts where its distinctive scent can be appreciated.

Ingredients and allergens

Alcohol Denat. (Organic), Parfum, Aqua (Water), Alpha-Isomethyl Ionone, Glycerin, Limonene, Cedarwood Oil, Ghanaian Ylang Ylang Oil, Eugenia Caryophyllus Oil (Clove Bud Oil), Viola Odorata Leaf Extract (Violet Leaf Extract), Benzyl Alcohol, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Salicylate, Cinnamyl Alcohol, Citral, Eugenol, Farnesol, Geraniol, Isoeugenol, Linalool

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by PETA Beauty Without Bunnies · Check the register · We last checked Oct 2026 PETA Beauty Without Bunnies certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

Opens with an intriguing, almost aldehydic greenness, quickly transitioning to a dominant, dark violet heart. This isn't your sweet, powdery Parma Violet, but a more melancholic, vegetal floral, often paired with an unexpected fizzy, almost Dr. Pepper-like accord. As it dries down, the earthiness of cedar and the warm spice of clove emerge, grounding the violet in a smoky, woody embrace, creating a 'posh goth' vibe with remarkable depth.

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Compare & Pair

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.