MCM - Mode Creation Munich 2024 EDP

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MCM Crush

by Frank Voelkl

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MCM - Mode Creation Munich MCM Crush is an Eau de Parfum launched in 2024, created by Frank Voelkl. MCM Crush opens with Pink Pepper, Pear, Apricot, and Blackcurrant, settles into a heart of Magnolia, Peony, and Grasse Rose Absolute, and dries down to a base of Cashmere Wood, Cedar, and Ambrette. MCM - Mode Creation Munich's MCM Crush carries a Favourite verdict, a fruity-led wear.

MCM Crush is a playful, shampoo-fresh fruity floral that's a crowd-pleaser for many, though some find it a bit too sweet and not groundbreaking. If you love Burberry Her, you'll likely enjoy this too.
What our verdicts mean →
  • Fresh
  • Playful
  • Clean
  • Modern
  • Cozy
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MCM Crush Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office Sport

Its moderate sillage and fresh, fruity-floral profile make it suitable for casual wear and dates without being overpowering. While not ideal for very formal events, its versatility means it can adapt to office settings if applied lightly.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

MCM Crush opens with a bright, juicy explosion of pear, apricot, and blackcurrant, given a zesty kick by pink pepper. This fruity accord mellows into a soft, romantic heart where magnolia, peony, and Grasse rose intertwine. The base settles into a comforting blend of cashmere wood and cedar, with a subtle ambrette musk that adds a touch of urban sophistication to this otherwise refreshing scent.

Similar

Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

Listings we hold but can't rank - no price or no size to compare on, so they sit outside the table

Fragrance365 $89.00 - size not listed Buy → Fragrance365 $33.00 - size not listed Buy →

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.