Brocard

Brocard is a Russian fragrance producer and distributor whose modern incarnation dates to 1991. Scent City and other retailers describe Brocard Group as having operated for more than 25 years as one of the leading players in the Russian perfume and cosmetics market. The company positions itself as heir to the heritage of the 19th and early 20th century Russian-French perfumery tradition associated with Henri Brocard in Moscow, whose factory later became the Novaya Zarya (New Dawn) perfumery works after 1922.

Modern Brocard develops and markets a large catalogue of affordable fragrances, many of which are produced in collaboration with well-known international perfumers. Fragrantica and Parfumo list well over 150 Brocard perfumes, with the earliest contemporary releases appearing around 2000 and continuing into the 2020s. The brand supplies both its domestic market and selected international niche and indie retailers, who often highlight the value-for-money positioning and extensive use of gourmand, fruity and floral themes.

Because Brocard operates largely in the Russian-speaking market and does not heavily promote itself internationally, information about its internal structure and individual creative directors is limited in English-language sources. However, its output shows a consistent focus on accessible prices, playful concepts and themed collections that range from tea-inspired scents to color-based series. This combination of historical narrative and contemporary mass-market perfumery makes Brocard a notable name for those exploring budget-friendly Russian fragrances beyond the major global designer houses.