Novellista

Novellista is a contemporary niche perfume brand that launched its first fragrances in 2020, presenting itself as a literary themed perfume “library.” The brand is based in Vienna, Austria, and works with independent perfumers, particularly from Grasse and Paris, to develop its compositions. Its concept is tightly tied to literature: each fragrance is linked to a well known novel or literary work, and the names, notes, and marketing stories are constructed around those books.

From the beginning, Novellista focused on unisex perfumery, emphasizing that many of its scents are designed to be worn by any gender. Articles about the brand’s expansion in Central and Eastern Europe highlight its positioning around unisex compositions, with additional lines later described as dedicated to women and to men. The range covers fresh, woody, oriental, floral, and gourmand styles, with launches such as Blue Fortune (2020), Crazy Rich (2020), Summer Flare (2020), Oud Venture (2020), and Vanilla Club (2022) helping to define its catalog.

Distribution is handled largely through European e‑retailers and chains like Notino, where Novellista is presented as an exclusive or semi exclusive niche line. Communication from the brand stresses high quality ingredients, detailed formula work, and storytelling built directly from specific novels, for example Rouge Privé being tied to Daniel Defoe’s “Roxana” and Unique Wood taking inspiration from “The Boy in the Bush” by D. H. Lawrence and Mollie Skinner. As the collection has grown, Novellista has expanded into more markets, including Romania and other CEE countries, while keeping its core literary narrative and library style branding consistent.