33 Santal 33
EDP
SMEL.
Inspired by Santal 33 EDP Le Labo
Statement
SMEL.
UK dupe perfume retailer offering designer-inspired clone fragrances at budget prices
About SMEL.
SMEL. is a UK online retailer of designer-inspired dupe fragrances, trading at yousmel.com and selling budget clone scents positioned as close matches to popular designer originals at a fraction of the price. It previously traded as Copycat Fragrances; that domain now redirects to the SMEL. storefront, and the range, the dupe-led positioning and the value pricing carried across the rebrand unchanged. Independent review coverage and community discussion on r/fragrance describe it as a straightforward clone house rather than a brand with original creative direction, with reviewers noting claims of a high proportion of shared ingredients against the designer fragrances it references. No verifiable founder name or founding year could be sourced. The catalogue leans toward well-known designer and niche reference points rather than original compositions, and is sold direct rather than through third-party retailers.
Certifications
We report other people's certifications, never our own. Every claim links to its source.
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Cruelty-free Brand-declared
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Vegan Brand-declared
Part-range claims show here only, not on perfume pages - we cannot say which bottles they cover. How we record certifications
At a Glance
The Brand
Country
United Kingdom
Category
Dupe house
Scent Personality
Worth It?
The Range
Full span (10th-90th)
Typical (median)
Scent DNA
Woody
Fresh
Gourmand
- Clone/dupe perfumes matched to specific designer originals
- Budget pricing well below the referenced designer fragrances
- No distinct house creative direction of its own
- Brand identity now appears to have transitioned to a storefront trading as Smel
Typical Performance
Longevity
Moderate
Projection
Moderate
Positioning
A budget dupe house known for woody compositions.
Who It's For
Best For
- Shoppers wanting a cheap approximation of a designer scent
- Budget-conscious buyers unconcerned with brand originality
Strengths & Weaknesses
Strengths
- Very low price point relative to designer originals it referenced
- Established third-party review and community discussion history
Weaknesses
- No distinct house identity of its own
- Live storefront no longer represents the brand under its own name, limiting verifiability
- Longevity and projection reported by reviewers as inconsistent
Brand Evolution
Third-party evidence, including a Facebook video explicitly captioned Copycat Fragrances into SMEL, indicates the brand has rebranded or been absorbed into a storefront now trading as Smel, with the original copycatfragrances.co.uk domain redirecting to that new identity.
Quick Verdict
A historic UK budget dupe retailer whose own online presence has since moved to a rebranded storefront, so treat current claims about it with caution pending direct verification.
SMEL.'s designer-inspired fragrances
SMEL. perfumes mapped to the designer fragrances they replicate. How we score similarity →
Match scores are our estimate of how alike two perfumes smell, calculated from their published notes, not a measurement. How we score similarity
SMEL. Perfumes
Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions
Acqua di Gio (Mens)
EDP
SMEL.
Favourite
Alien Perfume
EDP
SMEL.
Statement
Baccarat Rouge 540
EDP
SMEL.
Inspired by Baccarat Rouge 540 EDP Maison Francis Kurkdjian
Statement
Belle
EDP
SMEL.
Inspired by La Vie Est Belle EDP Lancôme
Statement
Elixir
EDP
SMEL.
Inspired by Sauvage Elixir Parfum Dior
Acquired
Mademoiselle
EDP
SMEL.
Inspired by Coco Mademoiselle EDP Chanel
Acquired
Millesime Imperial
EDP
SMEL.
Favourite
Noir de Noir
EDP
SMEL.
Inspired by Noir de Noir EDP Tom Ford
Statement
Ombre Leather
EDP
SMEL.
Inspired by Ombre Leather 16 EDP Tom Ford
Acquired