Tory Burch

Tory Burch is an American fashion and lifestyle brand founded by designer Tory Burch in New York City in 2004. The company began with womenswear and accessories and later expanded into beauty, with its first fragrance launched in 2013 as part of a broader move into cosmetics and personal care. The brand’s beauty business operates under a long-term worldwide license with Shiseido, agreed in 2019, which covers the development, marketing, and distribution of Tory Burch fragrances and other beauty products.[2][4]

Tory Burch fragrances are positioned within the designer segment and generally sit in a mid to premium price band, often sold alongside the brand’s fashion and accessories in its own boutiques and in department stores.[5][10] The scent portfolio started with the eponymous Tory Burch Eau de Parfum in 2013, described in reviews as a citrus and floral composition featuring notes such as grapefruit, mandarin, pink peony, jasmine, and sandalwood.[2][7] Subsequent launches have continued in a similar accessible, feminine direction, often leaning into floral, fresh, and subtly fruity signatures that match the brand’s broader aesthetic.

Development and distribution of the fragrance line are handled in collaboration with established perfumers and Shiseido’s Americas division, headquartered in New York City.[1][4] This structure keeps creative direction aligned with the fashion house while relying on a large beauty group for technical development and global rollout. As a result, Tory Burch fragrances tend to be easy to wear, widely distributed, and designed to complement the brand’s ready-to-wear and accessories rather than operate as experimental or niche offerings.