Armaf 2024 Edp

U ££

Yum Yum

Armaf Yum Yum is an Eau de Parfum launched in 2024. Yum Yum opens with Cherry, Red Fruits, Bergamot, and Orange, settles into a heart of Rose, Jasmine, and Vanilla, and dries down to a base of Musk, Powdery, and Amber. Armaf's Yum Yum carries a Statement verdict, a fruity-led wear.

This is a seriously divisive one. People either love the sweet, playful berry milkshake vibe or they detest its 'plasticky-doll-head' synthetic nature and lack of depth. If you're after a loud, youthful fruit bomb in a novelty bottle, you might find your jam; otherwise, approach with caution.
  • Playful
  • Sweet
  • Youthful
  • Bold
  • Powdery
Yum Yum Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 11%
Floral 27%
Fruity 19%
Green 2%
Sweet 38%
Warm 9%
Woody 2%
Earthy 3%
Animalic 13%
Fresh 11%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Date

Its sweet, fruity, and often bold character makes it better suited for casual settings or playful dates than professional or formal events. The strong sillage reported by some and its general youthful vibe would be too distracting for an office or serious formal occasion.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on
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About

Yum Yum bursts open with a juicy hit of cherry and red fruits, brightened by a whisper of bergamot, before quickly drying down into a creamy, powdery bouquet. Rose and jasmine provide a floral heart, sweetened by vanilla, while a soft musk and amber give it a gentle, lingering warmth. It's a sweet, fruity floral with a definite powdery, almost old-school makeup bag feel, designed for those who embrace an overtly youthful and sugary aesthetic.