Armaf 2024 EDP

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Yum Yum

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Armaf Yum Yum is an Eau de Parfum launched in 2024. Yum Yum opens with Red Fruits, Bergamot, Orange, and Cherry, settles into a heart of Rose, Jasmine, and Vanilla, and dries down to a base of Musk, Powdery, and Amber. Armaf's Yum Yum carries a Statement verdict, a sweet-led wear.

This is a seriously divisive one. People either love the sweet, playful berry milkshake vibe or they detest its 'plasticky-doll-head' synthetic nature and lack of depth. If you're after a loud, youthful fruit bomb in a novelty bottle, you might find your jam; otherwise, approach with caution.
What our verdicts mean →
  • Playful
  • Sweet
  • Youthful
  • Bold
  • Powdery
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Yum Yum Eau de Parfum bottle
Inspired by
La Vie Est Belle by Lancôme
18%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
La Vie Est Belle the original Yum Yum inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

ScentArt Gallery What is ScentArt?

Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Date

Its sweet, fruity, and often bold character makes it better suited for casual settings or playful dates than professional or formal events. The strong sillage reported by some and its general youthful vibe would be too distracting for an office or serious formal occasion.

Ingredients and allergens

ALCOHOL DENAT, AQUA(WATER), FRAGRANCE (PARFUM), BENZYL SALICYLATE, CITRAL, CITRONELLOL, MARIN, GERANIOL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL, CI 14700, CI 19140, CI 17200

From a shop in the United Kingdom. Boxes sold in other countries can differ.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Yum Yum bursts open with a juicy hit of cherry and red fruits, brightened by a whisper of bergamot, before quickly drying down into a creamy, powdery bouquet. Rose and jasmine provide a floral heart, sweetened by vanilla, while a soft musk and amber give it a gentle, lingering warmth. It's a sweet, fruity floral with a definite powdery, almost old-school makeup bag feel, designed for those who embrace an overtly youthful and sugary aesthetic.

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Where to buy

Prices for the United States ·

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.