Giorgio Armani 2017 Edp

F ££

Because It's You

by Anne Flipo

Giorgio Armani Because It's You is an Eau de Parfum launched in 2017, created by Anne Flipo. The fragrance opens with Raspberry, Neroli, and Lemon, settles into a heart of Rose, and dries down to a base of Amberwood, Vanilla, and Musk.

Our verdict on Because It's You: Statement

A sparkling raspberry-vanilla delight that radiates confidence and flirtatious charm. Loud, sweet, and undeniably crowd-pleasing, it's a go-to for those who love their fragrance to announce their arrival.
  • Confident
  • Romantic
  • Fresh
  • Playful
  • Modern
Because It's You Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 16%
Floral 37%
Fruity 12%
Green 3%
Sweet 32%
Warm 6%
Woody 5%
Earthy 2%
Animalic 10%
Fresh 15%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Fall
Also Works:
Winter

The sweet, jammy raspberry and creamy vanilla make this shine in cooler spring and autumn weather, while the floral freshness and light citrus keep it wearable in winter and not overly heavy for some summer nights. Overapplication can be cloying in heat.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its pronounced projection, sweetness, and inviting character make it ideal for dates and social occasions. It’s versatile for casual wear but can become too bold for office or active settings if overapplied.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

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About

Because It’s You Eau de Parfum by Giorgio Armani opens with a vibrant burst of candied raspberry and zesty lemon, softened by airy neroli. The heart is a lush, jammy rose, seamlessly blended to avoid powdery heaviness. As it dries down, a creamy, sensual vanilla-musk accord emerges, wrapped in hints of amberwood for warmth. The overall impression is playful, feminine, and inviting-modern and sweet, but never juvenile-leaving a memorable, addictive trail that lingers and elicits compliments. Perfect for romantic evenings or anytime you want to feel radiant.