Helan 2022 EDP

M £ Statement

M-OUD

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Helan M-OUD is an Eau de Parfum launched in 2022. M-OUD opens with Davana, Bergamot, Lemon, and Orange, settles into a heart of Orange Blossom, Oud, Pepper, and Cinnamon, and dries down to a base of Amber, Cedar, Sandalwood, and Patchouli. Helan's M-OUD carries a Statement verdict, a woody-led wear.

Helan's M-Oud punches well above its weight, delivering a sophisticated, moody noir vibe usually reserved for far pricier bottles. It's a surprisingly well-balanced blend of fresh and deep notes that will have you feeling like a 1940s film detective.
What our verdicts mean →
  • Bold
  • Classic
  • Masculine
  • Woody
  • Sensual
£18.40 at Amazon UK 50ml Check price on → Check prices ↓
M-OUD Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring Summer

Built on warm spicy, woody and oud - a composition that sits best in autumn and winter.

Best Occasions

Best For:
Date Formal

Given its warm, heavy, and complex character with strong projection, M-Oud isn't really suited for the office or active wear. It shines on evenings out and for more formal events, with strong community sentiment around wearing it for dates and sophisticated gatherings.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

Other declarable allergens

  • Bay laurel Laurus Nobilis Leaf Oil from Bay Leaf
  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Clove Eugenia Caryophyllus Flower Oil from Clove
  • Sandalwood Santalol from Sandalwood
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

Ethics and formulation

We report other people's certifications, never our own. Every claim links to its source.

  • Cruelty-free Certified by Cruelty Free International · Check the register · We last checked Sept 2026 Cruelty Free International certification mark

Certification covers a brand's whole range. Part-range claims show on the brand page.

About

M-Oud opens with a bright, albeit fleeting, citrus and pine freshness, quickly giving way to a rich, warm spicy heart. Clove, cinnamon, and pepper fuse with a subtle, creamy oud, while apple provides a touch of unexpected sweetness. The journey settles into a deep, masculine base of tobacco and vanilla-laced amber, grounded by earthy patchouli and woody cedar, evoking a sophisticated, slightly nostalgic ambiance.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with M-OUD Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements M-OUD Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 28 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.