Jimmy Choo 2019 EDP

M ££ Favourite

Urban Hero

by Antoine Maisondieu , Marion Costero

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Jimmy Choo Urban Hero is an Eau de Parfum launched in 2019, created by Antoine Maisondieu and Marion Costero. Urban Hero opens with Lime and Pepper, settles into a heart of Vetiver and Rosewood, and dries down to a base of Leather and Ambergris. Jimmy Choo's Urban Hero carries a Favourite verdict, a woody-led wear.

A solid, affordable all-rounder that punches above its weight. Not groundbreaking, but a reliable choice for anyone looking for a versatile, mass-appealing scent without breaking the bank. It's a crowd-pleaser that won't offend even the most discerning sniffers.
What our verdicts mean →
  • Confident
  • Clean
  • Modern
  • Versatile
  • Fresh
$23.76 at eCosmetics 1.0 fl oz (30 ml) · plus sales tax Check price on → Check prices ↓
Urban Hero Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Pepper54%
Lime46%
Heartas listed
Rosewood51%
Vetiver49%
Baseas listed
Leather57%
Ambergris43%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer Fall
Also Works:
Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Office Casual
Also Works:
Date Formal

Its moderate projection and generally inoffensive, clean scent profile make it suitable for office wear and casual outings. Some reviewers noted its suitability for dates due to its subtle sensuality, but its lack of strong sillage and longevity keeps it from being a top choice for more formal or high-impact occasions.

Ingredients and allergens

ALCOHOL DENAT. (SD ALCOHOL 39-C), PARFUM (FRAGRANCE), AQUA (WATER), ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL SALICYLATE, BUTYL METHOXYDIBENZOYLMETHANE, BHT, ALPHA-ISOMETHYL IONONE, BENZYL BENZOATE, BENZYL SALICYLATE, CINNAMAL, CITRAL, COUMARIN, LIMONENE, EUGENOL, GERANIOL, LINALOOL, METHYL 2-OCTYNOATE, CI 42090 (BLUE 1), CI 17200 (RED 33), CI 19140 (YELLOW 5).

From a shop in the United Kingdom. Boxes sold in other countries can differ.

1 of 2 other shops' lists name the same allergens.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Urban Hero kicks off with a fresh, zesty hit of lime sliced through with a peppery bite. This bright opening quickly mellows into a woody heart of vetiver and rosewood, lending a sophisticated edge. The drydown reveals a smooth, slightly animalic leather warmed by a persistent ambergris, creating a clean yet subtly sensual finish. Expect a modern woody aroma with a fresh, spicy twist.

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Where to buy

Prices for the United States · · checked 26 October

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.