Infiniment Coty Paris

Infiniment Coty Paris is a high end fragrance brand created by Coty Inc. to mark the group’s 120th anniversary in 2024, drawing directly on the perfume heritage that began with François Coty in Paris in 1904. Conceived as a "house creation" within Coty, the project was co founded by Coty CEO Sue Y. Nabi and entrepreneur Nicolas Vu, who previously launched the luxury skincare brand Orveda. The line represents Coty’s return to building its own prestige perfume house after decades focused largely on licensing fragrances for fashion labels.

The launch collection comprises 14 perfumes released in February 2024, all positioned in the niche segment and built around Coty’s proprietary Molecular Aura technology to extend wear and refine diffusion. Formulations emphasize high quality raw materials, vegan composition, upcycled alcohol and purified water, reflecting a modern, science forward approach to luxury perfumery. The brand’s visual identity includes refillable, stackable bottles and packaging built around the letter "i", designed to be reusable and to highlight modular display.

Infiniment Coty Paris explicitly links contemporary innovation with Coty’s historical role in blending natural ingredients and synthetic molecules, a practice that helped define modern perfumery in the early 20th century. Rather than reissuing archival Coty scents, the founders have stated that they wanted to create a stand alone brand inspired by François Coty’s pioneering spirit, aiming at what they describe as a new era of perfumery that bridges past experience with future oriented technology.