Majouri

Majouri is a French niche perfume brand founded in Paris in 2019 by Hadi Masmoum, a Middle Eastern entrepreneur who grew up around perfumery and later studied the craft in Grasse. The brand presents itself as a meeting point between French perfumery know-how and Oriental olfactory traditions, highlighting Masmoum's cross-cultural background.

According to Majouri's own story, the perfumes are developed in close collaboration with French perfumers, with all eaux de parfum crafted in the south of France from blend to bottle. The compositions rely on a mix of rare and precious ingredients, aiming for noticeable sillage and long-lasting wear. The name "Majouri" itself is inspired by Arabic, combining "Maa" (water) and "Jouri" (Damask rose), reflecting the house's link to rose-rich Middle Eastern perfumery.

The brand promotes the idea of "True Encounters" as its central theme, describing its fragrances as encounters between people, cultures and emotions. Collections such as Gold Noir illustrate its East-meets-West positioning, pairing amber and tonka-vanilla richness with a polished French style. With around two dozen cataloged perfumes since 2019 on databases like Parfumo, Majouri has steadily expanded its line while keeping production rooted in France and its identity anchored in this dual French and Oriental perspective.