Amouage 2020 Edp

U ££££

Ashore

by Mackenzie Reilly

Amouage Ashore is an Eau de Parfum launched in 2020, created by Mackenzie Reilly. The fragrance opens with Turmeric, Cardamom, and Pink Pepper, settles into a heart of Rose, Jasmine, and Solar Note, and dries down to a base of Sandalwood, Ambergris, and Frankincense.

Our verdict on Ashore: Acquired

Ashore is a divisive one. Fans say it's the best jasmine ever - natural, warm, and sophisticated. Detractors find it too soapy, sharp, or just a generic white floral. You'll either adore its creamy calm or dismiss it as another old-fashioned jasmine.
  • Elegant
  • Clean
  • Warm
  • Sophisticated
  • Sensual
Ashore Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 4%
Floral 24%
Fruity 2%
Green 3%
Sweet 16%
Warm 30%
Woody 11%
Earthy 9%
Animalic 13%
Fresh 15%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its prominent, clean jasmine and warm, salty character make it perfect for casual, warm-weather wear, and dates. While elegant, its strong floral and potential 'old-fashioned' vibe for some means it might not suit every formal or office setting.

Similar

Compare

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on

Only 1 retailer currently available

also worth checking
Check price on

ScentVerdict earns a commission from purchases - this doesn't affect our verdicts.

About

Ashore opens with a bright, peppery spice from turmeric and pink pepper, underpinned by a hint of cardamom. This quickly gives way to a dominant, creamy white floral heart of jasmine and rose, illuminated by 'solar notes' that evoke sun-kissed skin. The dry-down settles into a warm, salty embrace of ambergris, frankincense, and smooth sandalwood, transporting you to a breezy, jasmine-laden seashore, with an underlying animalic warmth.