Amouage 2020 EDP

U ££££ Acquired

Ashore

by Mackenzie Reilly

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Amouage Ashore is an Eau de Parfum launched in 2020, created by Mackenzie Reilly. Ashore opens with Pink Pepper, Cardamom, and Turmeric, settles into a heart of Solar Note, Rose, and Jasmine, and dries down to a base of Sandalwood, Frankincense, and Ambergris. Amouage's Ashore carries an Acquired verdict, a white floral-led wear.

Ashore is a divisive one. Fans say it's the best jasmine ever - natural, warm, and sophisticated. Detractors find it too soapy, sharp, or just a generic white floral. You'll either adore its creamy calm or dismiss it as another old-fashioned jasmine.
  • Elegant
  • Clean
  • Warm
  • Sophisticated
  • Sensual
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Ashore Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

White Floral
100%
Warm Spicy
73%
Amber
67%
Woody
48%
Floral
47%
Animalic
47%

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Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its prominent, clean jasmine and warm, salty character make it perfect for casual, warm-weather wear, and dates. While elegant, its strong floral and potential 'old-fashioned' vibe for some means it might not suit every formal or office setting.

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Layer

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Complement

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About

Ashore opens with a bright, peppery spice from turmeric and pink pepper, underpinned by a hint of cardamom. This quickly gives way to a dominant, creamy white floral heart of jasmine and rose, illuminated by 'solar notes' that evoke sun-kissed skin. The dry-down settles into a warm, salty embrace of ambergris, frankincense, and smooth sandalwood, transporting you to a breezy, jasmine-laden seashore, with an underlying animalic warmth.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.