Amouage 2020 EDP

U ££££ Statement

Ashore

by Mackenzie Reilly

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Amouage Ashore is an Eau de Parfum launched in 2020, created by Mackenzie Reilly. Ashore opens with Pink Pepper, Cardamom, and Turmeric, settles into a heart of Rose and Jasmine, and dries down to a base of Sandalwood, Frankincense, and Ambergris. Amouage's Ashore carries a Statement verdict, a spicy-led wear.

Ashore is a divisive one. Fans say it's the best jasmine ever - natural, warm, and sophisticated. Detractors find it too soapy, sharp, or just a generic white floral. You'll either adore its creamy calm or dismiss it as another old-fashioned jasmine.
What our verdicts mean →
  • Elegant
  • Clean
  • Warm
  • Sophisticated
  • Sensual
£238.49 at MyBeauty.Boutique 100ml Check price on → Check prices ↓
Ashore Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Date Casual
Also Works:
Office Formal

Its prominent, clean jasmine and warm, salty character make it perfect for casual, warm-weather wear, and dates. While elegant, its strong floral and potential 'old-fashioned' vibe for some means it might not suit every formal or office setting.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Ashore opens with a bright, peppery spice from turmeric and pink pepper, underpinned by a hint of cardamom. This quickly gives way to a dominant, creamy white floral heart of jasmine and rose, illuminated by 'solar notes' that evoke sun-kissed skin. The dry-down settles into a warm, salty embrace of ambergris, frankincense, and smooth sandalwood, transporting you to a breezy, jasmine-laden seashore, with an underlying animalic warmth.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Ashore Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Ashore Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 25 September

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.