Liu Jo 2017 Edp

U ££

Lovely U

Liu Jo Lovely U is an Eau de Parfum launched in 2017. Lovely U opens with Red Currant, Nectarine, and Cherry, settles into a heart of Rose, Mandarin Leaf, and Freesia, and dries down to a base of Musk, Toffee, and Patchouli. Liu Jo's Lovely U carries a Statement verdict, a fruity-led wear.

This one is a divisive, sugary blast straight out of a Sephora aisle. Some find it a youthful, playful fruity floral; others, a generic shampoo scent that completely misses the mark on its promised toffee base. A definite try-before-you-buy situation.
  • Playful
  • Fresh
  • Energetic
  • Modern
Lovely U Eau de Parfum bottle

ScentArt

Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 4%
Floral 19%
Fruity 27%
Green 9%
Sweet 32%
Warm 6%
Woody 4%
Earthy 8%
Animalic 7%
Fresh 14%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Date

Its bright, fruity nature and perceived youthfulness make it best suited for casual daywear or lively social gatherings, often described as a 'party scent'. It leans too casual and potentially overwhelming for formal settings or a professional office environment.

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Where to buy

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About

Lovely U opens with a vibrant, tart burst of red currant, nectarine, and cherry - all juicy and slightly sharp. This bright fruitiness mellows into a heart of fresh freesia and delicate rose, underpinned by a hint of green mandarin leaf. The base attempts a creamy warmth with patchouli, musk, and a whisper of toffee, though for many, the sweet, fresh, fruity notes dominate throughout.