Liu Jo 2017 EDP

F ££ Statement

Lovely U

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Liu Jo Lovely U is an Eau de Parfum launched in 2017. Lovely U opens with Red Currant, Nectarine, and Cherry, settles into a heart of Mandarin Leaf, Rose, and Freesia, and dries down to a base of Toffee, Musk, and Patchouli. Liu Jo's Lovely U carries a Statement verdict, a fruity-led wear.

This one is a divisive, sugary blast straight out of a Sephora aisle. Some find it a youthful, playful fruity floral; others, a generic shampoo scent that completely misses the mark on its promised toffee base. A definite try-before-you-buy situation.
What our verdicts mean →
  • Playful
  • Fresh
  • Energetic
  • Modern
$18.99 at Maple Prime 1.0 fl oz (30 ml) · plus sales tax Check price on → Check prices ↓
Lovely U Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Casual
Also Works:
Date

Its bright, fruity nature and perceived youthfulness make it best suited for casual daywear or lively social gatherings, often described as a 'party scent'. It leans too casual and potentially overwhelming for formal settings or a professional office environment.

Ingredients and allergens

ALCOHOL DENAT., AQUA (WATER), PARFUM (FRAGRANCE), LIMONENE, BENZYL SALICYLATE, ETHYLHEXYL METHOXYCINNAMATE, HEXYL CINNAMAL, HYDROXYCITRONELLAL, CITRONELLOL, LINALOOL, BUTYL METHOXYDIBENZOYLMETHANE, ALPHA-ISOMETHYL IONONE, BHT, CITRAL, PROPYLENE GLYCOL, GERANIOL, EUGENOL, CI 14700 (RED 4)

From a shop in the United Kingdom. Boxes sold in other countries can differ.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Lovely U opens with a vibrant, tart burst of red currant, nectarine, and cherry - all juicy and slightly sharp. This bright fruitiness mellows into a heart of fresh freesia and delicate rose, underpinned by a hint of green mandarin leaf. The base attempts a creamy warmth with patchouli, musk, and a whisper of toffee, though for many, the sweet, fresh, fruity notes dominate throughout.

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Compare & Pair

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Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States · · checked 14 October

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.