100BON

100BON is a French perfume brand created in 2017 by Christophe Bombana, with production based in Grasse and Lyon.[4][7] The name plays on the French phrase "sent bon" and reflects the brand's focus on everyday wearable scent, built around natural materials. From the outset, 100BON has positioned itself around eco-design, refillable formats and reduced packaging, and it formulates its fragrances with a very high proportion of natural-origin ingredients.[4][7]

The collection covers colognes, eaux de parfum and more concentrated formats, often built around clear, descriptive note pairings such as tea and ginger or neroli and petitgrain.[1][4] Many compositions are developed with established perfumers like Karine Vinchon Spehner, Leslie Girard and others who work within a palette that prioritises essential oils and botanically derived materials.[1] The style generally leans clean, fresh and aromatic, with straightforward constructions that aim for daily use rather than abstract conceptual perfumery.[4][7]

100BON is also known for its accessible pricing relative to most natural-focused niche brands, and for distributing through lifestyle and concept stores as well as its own channels.[4][7][10] Refill options and larger splash bottles are a core part of the range, underlining the brand's emphasis on re-use.

Critically, 100BON occupies a niche between conventional designer perfumery and higher-priced artisan naturals: more affordable and casual than many niche houses, but more ingredient-focused and sustainability-driven than most mass-market offerings.[4][7]