Laura Biagiotti

Laura Biagiotti Parfums is the fragrance arm of the Italian fashion house founded by designer Laura Biagiotti, who was born in Rome in 1943 and became known in fashion circles from the late 1960s onward. The dedicated perfume line traces its official story back to 1988, a date highlighted on the brand’s own site as the beginning of its Made in Italy perfume history. The brand’s Roman heritage is central to its identity, with the city’s architecture and atmosphere referenced directly in names, visuals, and bottle design.

A pivotal launch was Roma by Laura Biagiotti, introduced in 1988, which helped establish the house’s perfume presence internationally. Another key release is Laura (1994), a floral fresh fragrance created by perfumer Anne Flipo, often noted in databases as one of the brand’s best known feminine scents. Over time, Laura Biagiotti has expanded into a sizable catalog: Parfumo lists more than 70 perfumes attributed to the brand, and user ratings there sit around the mid-7 out of 10 range, suggesting a generally well-regarded but not polarizing portfolio.

The collection spans feminine, masculine, and flankers of core pillars like Roma and Laura, with frequent emphasis on soft florals, gentle woods, and approachable, everyday wearability. The overall positioning is designer-level but more affordable than many major luxury labels, distributed through both department stores and online discounters. Despite the founder’s death in 2017, the perfume line continues under the Biagiotti house, with releases that often revisit or reinterpret the established themes of Rome, Italian lifestyle, and soft, romantic styling.