Ghost 2025 EDP

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Sweetheart Always

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Ghost Sweetheart Always is an Eau de Parfum launched in 2025. Sweetheart Always opens with Bergamot, Pink Pepper, and Pear, settles into a heart of Peach Blossom, Peony, and Caramel, and dries down to a base of Musk, Amber, Sandalwood, and Vanilla. Ghost's Sweetheart Always carries a Favourite verdict, a musky-led wear.

Seriously, if you're after a fresh vanilla that doesn't break the bank, this is your jam. It's a genuine crowd-pleaser that reviewers are raving about for its surprising longevity and undeniable value.
  • Fresh
  • Sweet
  • Bold
  • Playful
  • Feminine
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Sweetheart Always Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Floral
100%
Fresh
69%
Citrus
63%
Musky
61%
Fruity
59%
Soft Spicy
54%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Built on floral, fresh and citrus - a composition that sits best in spring and summer.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its fresh and not-too-sweet profile makes it versatile for most casual and office settings, while the warm vanilla base is comforting for dates. However, its casual freshness might be a bit understated for very formal events and it's definitely not for the gym.

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Layer

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Complement

Round out the rotation. See what complements Sweetheart Always Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

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About

Sweetheart Always kicks off with a bright, zesty burst of bergamot and crisp pear before unfolding into a lush floral heart of peony and delicate peach blossom. A whisper of pink pepper adds a modern edge, preventing it from tipping into overtly sweet territory. The base settles into a creamy, comforting embrace of vanilla, warm amber, and a hint of smooth caramel, all underpinned by soft musk and sandalwood. It's a fresh take on vanilla, not cloying but sweetly sophisticated.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.