Ghost 2025 EDP

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Sweetheart Always

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Ghost Sweetheart Always is an Eau de Parfum launched in 2025. Sweetheart Always opens with Bergamot, Pink Pepper, and Pear, settles into a heart of Peach Blossom, Peony, and Caramel, and dries down to a base of Musk, Amber, Sandalwood, and Vanilla. Ghost's Sweetheart Always carries a Favourite verdict, a sweet-led wear.

Seriously, if you're after a fresh vanilla that doesn't break the bank, this is your jam. It's a genuine crowd-pleaser that reviewers are raving about for its surprising longevity and undeniable value.
What our verdicts mean →
  • Fresh
  • Sweet
  • Bold
  • Playful
  • Feminine
£25.00 at Amazon UK 50ml Check price on → Check prices ↓
Sweetheart Always Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Summer
Also Works:
Fall

Built on floral, fresh and citrus - a composition that sits best in spring and summer.

Best Occasions

Best For:
Office Date Casual
Also Works:
Formal

Its fresh and not-too-sweet profile makes it versatile for most casual and office settings, while the warm vanilla base is comforting for dates. However, its casual freshness might be a bit understated for very formal events and it's definitely not for the gym.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Bergamot Citrus Aurantium Bergamia Peel Oil from Bergamot
  • Sandalwood Santalol from Sandalwood
  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Sweetheart Always kicks off with a bright, zesty burst of bergamot and crisp pear before unfolding into a lush floral heart of peony and delicate peach blossom. A whisper of pink pepper adds a modern edge, preventing it from tipping into overtly sweet territory. The base settles into a creamy, comforting embrace of vanilla, warm amber, and a hint of smooth caramel, all underpinned by soft musk and sandalwood. It's a fresh take on vanilla, not cloying but sweetly sophisticated.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Sweetheart Always Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Sweetheart Always Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 3 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.