Shiseido 2021 Edp

U ££

Ginza

by Karine Dubreuil-Sereni , Maïa Lernout

Shiseido Ginza is an Eau de Parfum launched in 2021, created by Karine Dubreuil-Sereni and Maïa Lernout. The fragrance opens with Pomegranate and Pink Pepper, settles into a heart of Jasmine, Magnolia, Orchid, and Freesia, and dries down to a base of Hinoki Wood, Sandalwood, and Patchouli.

Our verdict on Ginza: Favourite

Shiseido Ginza is a divisive floral-fruity, with some finding it a chic crowd-pleaser and others dismissing it as a generic shampoo scent. If you're after a youthful, clean, everyday wear, give it a go.
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  • Clean
  • Fresh
  • Energetic
  • Modern
  • Subtle
Ginza Eau de Parfum bottle

ScentArt

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Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 5%
Floral 28%
Fruity 17%
Green 4%
Sweet 19%
Warm 11%
Woody 22%
Earthy 12%
Animalic 2%
Fresh 14%

Mood Profile

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

Accords

Floral
100%
Woody
95%
Fresh Spicy
51%
Sweet
50%
Patchouli
49%

Notes

Top Notes

Pomegranate 61% Pink Pepper 39%

Heart Notes

Orchid 28% Freesia 26% Magnolia 26% Jasmine 20%

Base Notes

Patchouli 38% Hinoki Wood 35% Sandalwood 28%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Best Seasons

Best For:
Spring
Also Works:
Summer Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Date Sport

Its clean, fresh, and moderate projection makes it ideal for office and casual wear without being overwhelming. While some find it elegant enough for dates, its 'shampoo-y' quality lessens its suitability for formal settings.

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Where to buy

Wide selection Amazon UK Prime delivery often available Check price on →
Lowest Upfront £42.80 Notino - 30ml Buy Best Value £94.20 Notino - 90ml - £1.05/ml Buy
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About

Ginza opens with a burst of juicy pomegranate and a subtle hint of pink pepper, quickly transitioning to a dominant floral heart of jasmine, magnolia, orchid, and freesia. The drydown settles into a comforting base of hinoki and sandalwood, grounded by a touch of earthy patchouli, creating a well-blended, clean, and subtly sweet impression.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.