Contes de Parfums

Contes de Parfums is a Spanish niche perfume brand launched in 2022, created as a platform for star perfumers to sign and share highly personal compositions that would normally remain behind the scenes. The project is backed by JBZ Disruptive Cosmetics S.L.U., based in Lliçà de Vall near Barcelona, and is positioned squarely in the luxury segment of selective perfumery. Rather than building a classic house style around one in-house nose, the brand invites different perfumers to create autobiographical fragrances and credit them by name on the bottle and communication.

The brand’s first major chapter is the Cities collection, where each fragrance is tied to a specific city that holds strong emotional significance for its author. These scents are presented as snapshots of a moment in the perfumer’s life during a stay in that city, with the formula used as the narrative device instead of text. Retailers and the brand itself consistently stress the idea of unrestricted creative freedom: perfumers are encouraged to use whatever materials they feel necessary to convey their own memories and impressions, without the usual marketing brief constraints.

Olfactorily, the line sits in clearly modern niche territory, often combining bright, travel-inspired openings with textured woods, musks and ambers that appeal to a broad unisex audience. Visual identity is central: the bottles and caps adopt vivid, sculptural designs, and several stockists describe them as ceramic-like objects that visually echo the atmosphere of each destination. Across communication from the brand and its retailers, Contes de Parfums is repeatedly framed as a meeting point between high-end composition, personal storytelling and a globally oriented city theme rather than a traditional heritage house.