Maison Matine

Maison Matine is a French perfume house created in 2019 by Marie Kellou and Arthur Ponroy. Based in Paris, the brand works with a network of independent French perfumers and graphic designers, with formulas developed and produced in locations such as Paris, Grasse, and Chartres. The name "Matine" is linked by the brand to the Latin "mutare" (to change or transform), reflecting its stated goal of challenging conventional perfume codes.

From the outset, Maison Matine has positioned itself against traditional luxury tropes, explicitly rejecting opulence and sexist marketing in favor of simplicity and diversity. Its perfumes are unisex and sold in limited editions that reference current events and contemporary culture through both scent and illustration. The bottles carry bold, cartoon-like artwork that is intended to connect the visual story with the fragrance concept, turning each release into a small, self-contained narrative.

The brand emphasizes responsible production: fragrances are made in France using organic wheat alcohol as the base, and the company highlights efforts such as avoiding cellophane on packaging, limiting long-distance transport of raw materials, and supporting social and community projects. Maison Matine also states that its products are cruelty free and not tested on animals. Today, the line is distributed internationally, with presence in department stores and niche retailers including Galeries Lafayette, Printemps, Liberty, Harvey Nichols, and specialized shops like Nose.