Goldfield & Banks Australia 2018 EDP

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Southern Bloom

by Hamid Merati-Kashani , François Merle-Baudoin

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Goldfield & Banks Australia Southern Bloom is an Eau de Parfum launched in 2018, created by Hamid Merati-Kashani and François Merle-Baudoin. Southern Bloom opens with Mandarin and Blackcurrant, settles into a heart of Boronia, Jasmine, Iris, and Ylang-Ylang, and dries down to a base of Musk, Amber, Sandalwood, and Vetiver. Goldfield & Banks Australia's Southern Bloom carries a Statement verdict, a fruity-led wear.

Southern Bloom is a divisive floral-woody-powdery blend that some laud as unique and luxurious, while others dismiss it as a dated, overly sweet, or even 'urinal cake' mess. It's certainly not a safe blind buy; you'll either love its dense floral complexity or write it off completely.
What our verdicts mean →
  • Luxurious
  • Sophisticated
  • Bold
  • Elegant
  • Mysterious
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Southern Bloom Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer

Built for the cooler edges of the year - spring and autumn pair best.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

With its moderate to strong projection and woody-floral richness, it's best suited for evenings and social events. While some find it suitable for day wear, its intensity makes it less ideal for a quiet office or active sport.

Ingredients and allergens

ALCOHOL DENAT., PARFUM (FRAGRANCE), AQUA (WATER), ETHYLHEXYL METHOXYCINNAMATE, BUTYL METHOXYDIBENZOYLMETHANE, ETHYLHEXYL SALICYLATE, CI 60730 (EXT. VIOLET 2), CI 17200 (RED 33), LINALOOL, D-LIMONENE, ALPHA-ISOMETHYL IONONE, CITRONELLOL, HEXYL CINNAMAL, COUMARIN, HYDROXYCITRONELLAL, BENZYL BENZOATE, FARNESOL, CITRAL, BENZYL ALCOHOL, BENZYL SALICYLATE, GERANIOL, EUGENOL

From a shop in the United Kingdom. Boxes sold in other countries can differ.

Another shop's list names different allergens.

Named in this list, in standard patch-test panels

Other allergens named in this list

Lists change between batches and markets, so check the box of the bottle you have. "Parfum" covers substances the label does not name, and we highlight only the allergens we could match. If you have a diagnosed allergy, look for the name your clinic gave you on your own packaging.

About

Imagine stepping into a dense, purple-hued garden after a tropical downpour. Southern Bloom opens with a flash of redcurrant leaf and mandarin, quickly diving into a rich floral heart where boronia, iris, jasmine, and ylang-ylang intertwine with a creamy coconut. The sweetness is tempered by a woody, musky base of vetiver, sandalwood, and amber, creating a profound, velvety texture that’s both earthy and opulent. It's an intoxicating and complex experience.

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Compare & Pair

Layer

Wear two at once: the blends worth trying, how each one scores and where to spray See what layers well

Complement

Two people, two scents: what sits well beside it when you each wear your own See what pairs well

Where to buy

Prices for the United States ·

Listings we hold but can't rank - no price or no size to compare on, so they sit outside the table

eCosmetics Southern Bloom Perfume Contentrate $209.49 - size not listedSouthern Bloom Perfume Contentrate Buy →

Prices before sales tax, which the shop adds at checkout.

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.