Statement

Goldfield & Banks Australia 2018 EDP

U ££

Southern Bloom

by Hamid Merati-Kashani , François Merle-Baudoin

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Goldfield & Banks Australia Southern Bloom is an Eau de Parfum launched in 2018, created by Hamid Merati-Kashani and François Merle-Baudoin. Southern Bloom opens with Redcurrant Leaf and Mandarin, settles into a heart of Boronia, Jasmine, Iris, and Ylang-Ylang, and dries down to a base of Musk, Amber, Sandalwood, and Vetiver. Goldfield & Banks Australia's Southern Bloom carries a Statement verdict, a woody-led wear.

Southern Bloom is a divisive floral-woody-powdery blend that some laud as unique and luxurious, while others dismiss it as a dated, overly sweet, or even 'urinal cake' mess. It's certainly not a safe blind buy; you'll either love its dense floral complexity or write it off completely.
  • Luxurious
  • Sophisticated
  • Bold
  • Elegant
  • Mysterious
Southern Bloom Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Woody
100%
Floral
97%
Powdery
81%
Sweet
73%
Coconut
69%
Fruity
67%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Summer

Built for the cooler edges of the year - spring and autumn pair best.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

With its moderate to strong projection and woody-floral richness, it's best suited for evenings and social events. While some find it suitable for day wear, its intensity makes it less ideal for a quiet office or active sport.

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Layer

Wear two at once. See what layers well with Southern Bloom Eau de Parfum - the blends worth trying, and how each one scores.

Complement

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About

Imagine stepping into a dense, purple-hued garden after a tropical downpour. Southern Bloom opens with a flash of redcurrant leaf and mandarin, quickly diving into a rich floral heart where boronia, iris, jasmine, and ylang-ylang intertwine with a creamy coconut. The sweetness is tempered by a woody, musky base of vetiver, sandalwood, and amber, creating a profound, velvety texture that’s both earthy and opulent. It's an intoxicating and complex experience.